To Marketing & Product Teams: Don’t Fix What Isn’t Broken!
Thursday, 20th Feb
Audi’s naming blunder proves that clarity sells — before making drastic changes, brands should stress test their strategy to refine what works
Google: The Bad Boyfriend We Need to Move On From
Thursday, 13th Jun
Have you ever been in a relationship where everything seemed perfect at first, but slowly, red flags started popping up? Being a gay man, I have experienced a few of these, and they are never fun to deal with.
How am I translating my dating life to Google? Well, recent revelations during the DOJ hearings in the USA and leaked documents have painted Google as that classic lousy boyfriend: Promising the world but breaking trust and delivering heartache.
Let's discuss what has gone wrong in our marketing relationship with Google and how to regain control.
Is your brand in a performance marketing plateau?
Sunday, 29th Jan
It's true. Brands that only rely on performance-oriented marketing can hit a growth plateau. This is where previously successful strategies become inefficient and return on ad spend (ROAS) falls. While we love performance marketing at Shaun Polidano Consulting, it shouldn't be the only channel you rely on for growth.
How to successfully manage your marketing spend
Saturday, 4th Jun
The new financial year is just around the corner, and that means it's time to start thinking about how your marketing budget is being spent. Managing a multi-channel campaign across a wide number of platforms can be taxing, hence why our agency created a simple yet effective marketing budget planner to help ensure we stay on target.
GA4 vs Universal Analytics: What are the differences and my next steps?
Tuesday, 29th Mar
On March 16, 2022, Google announced that it will cease supporting Universal Analytics on July 2023. Get up to speed on what to do next and discover how GA4 differs from Universal Analytics.
The four truths of consumer intent
Monday, 24th Aug
Last week we defined consumer intent and learned that understanding what motivates people is the key to winning more hearts, minds and dollars. This week we’ll dive a little deeper and explore the four truths of consumer intent. Truths that provide brands with the toolkit to better engage with their customers and grow their business.
Building intent-driven consumer journeys
Monday, 29th Jun
Last week we discussed the four truths of consumer intent. One of the truths was that consumer intent is full of moments. Moments that brands can map to better understand the consumer along their journey.
The consumer's research phase is an untapped marketing goldmine
Monday, 22nd Jun
Brands shouldn't be ignoring or leaving customers alone when they are researching. Now more than ever, this phase needs to be explored and activated within your marketing strategy. Let's learn how.
What is consumer intent?
Monday, 15th Jun
Captain Philippa Georgiou from Star Trek Discovery once said: “The best way to know yourself is to know others”. Similarly, the best way to know your customers is to understand their intent, needs, demands, desires or wants.
Top 5 search trends for 2019
Monday, 12th Nov
Writing about the Top 5 Search Trends for 2017 was a lot of fun last year, and it’s great to see a lot of those trends are still active today. But where should our focus as marketers shift in 2019? So let’s set our gaze into the future and talk… What are the forward-thinking top 5 search trends to look out for in 2019?
Top 5 search trends in 2017
Monday, 13th Nov
The general manager at the media agency I work at asked a really interesting question. She asked, “What is the biggest search trend right now?” I paused for a moment as there were so many search buzzwords floating around in my head. I then replied that there isn’t just one search trend, but a multiple of unique changes and trends that have begun to shape how we buy, optimise and use search in 2017. With this, here are my top 5 search trends for 2017.
Change is not an ugly word in SEO
Monday, 7th Jan
Arnold Bennett. said, any change, even a change for the better, is always accompanied by drawbacks and discomforts. Change can sometimes frustrate us, call questions as to why it was needed and even lead to the worst possible unplanned scenario. But change has its benefits, primarily in that it allows us to become better thinkers and become inevitably better marketers.