Blog

At Shaun Polidano Consulting, we love to educate our clients and help them understand the importance of consumer demand and how it can impact their business.

Please find below a selection of musings, random nerdy content and thought starters to get you inspired.

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Shaun & Patrick – A new 'Link' in the consumer demand team

Tuesday, 23rd Nov

We are excited to announce our newest team member Patrick Espiritu; A young, passionate and politely-mannered marketing graduate. Patrick started at Shaun Polidano Consulting last week as our shiny and new marketing assistant.

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The four truths of consumer intent

Monday, 24th Aug

Last week we defined consumer intent and learned that understanding what motivates people is the key to winning more hearts, minds and dollars. This week we’ll dive a little deeper and explore the four truths of consumer intent. Truths that provide brands with the toolkit to better engage with their customers and grow their business.

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Detail-rich consumer journeys powered by intent

Monday, 29th Jun

So far we have learnt that intent data can help brands unlock motivations and moments. Today we will use intent data to create a fully formed, detail-rich journeys to drive business growth.

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The consumer research phase is an untapped marketing goldmine

Monday, 22nd Jun

Brands shouldn't be ignoring or leaving customers alone when they are researching. Now more than ever, this phase needs to be explored and activated within your marketing strategy. Let's learn how.

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What is consumer intent?

Tuesday, 16th Jun

Captain Philippa Georgiou from Star Trek Discovery once said: “The best way to know yourself is to know others”. Similarly, the best way to know your customers is to understand their intent, needs, demands, desires or wants.

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Top 5 search trends for 2019

Tuesday, 13th Nov

Writing about the Top 5 Search Trends for 2017 was a lot of fun last year, and it’s great to see a lot of those trends are still active today. But where should our focus as marketers shift in 2019? So let’s set our gaze into the future and talk… What are the forward-thinking top 5 search trends to look out for in 2019?

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How did Netflix's 13 Reasons Why impact search behaviour?

Tuesday, 12th Dec

An Australian research study into the impact Netflix's 13 Reasons Why had on search queries in 2017.

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Top 5 search trends in 2017

Tuesday, 14th Nov

The general manager at the media agency I work at asked a really interesting question. She asked, “What is the biggest search trend right now?” I paused for a moment as there were so many search buzzwords floating around in my head. I then replied that there isn’t just one search trend, but a multiple of unique changes and trends that have begun to shape how we buy, optimise and use search in 2017. With this, here are my top 5 search trends for 2017.

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Learning how to swim in the mobile app development world

Tuesday, 15th Jan

23… It's a number; it's an age; it's a time stamp on how far you have grown. Gone are the childhood years of innocent fun, being reckless and trying to figure out what you will become. Time is ticking ever so quickly and that clock is not slowing down for anyone. I decided to do something that will take me out of my comfort zone, an idea and a dream that I wanted to become a reality.

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Change is not an ugly word in SEO

Tuesday, 8th Jan

Arnold Bennett. said, any change, even a change for the better, is always accompanied by drawbacks and discomforts. Change can sometimes frustrate us, call questions as to why it was needed and even lead to the worst possible unplanned scenario. But change has its benefits, primarily in that it allows us to become better thinkers and become inevitably better marketers.

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