A Marketing Unicorn Has Arrived

Wednesday, 24th May

I'm thrilled to welcome - officially - Annabel to our team.

Annabel has been working at SP Consulting for six weeks now and has begun mastering our consumer research projects, has gone head first into ad optimisations and has been identifying some brilliant media insights.

In the spirit of sharing, please find a little Q&A with her.

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What are three words that best describe you?

Curious, reflective, grounded

What has inspired you recently?

I attended a recent talk about how we can donate to highly effective causes addressing poverty and animal welfare. I love learning about philanthropy and using evidence-based techniques (such as RCTs) to do good in the world. The specific talk I went to was by Giving What We Can.

What is your spirit animal?

A unicorn.

What is one thing that you can't live without?


If you were a herb or spice, which one would it be and why?

Sage, because I told GPT about my personality, it insisted that sage embodied my personality. Apparently, it has a history of being used for medicinal purposes and is a resilient plant that can thrive in various conditions.

What song or tune gets you motivated?

Formation by Beyonce

You have seen Annabel in meetings and via email; continue to give her welcome vibes and cheers!

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