More than marketing...

We are here to help your business succeed by listening and answering your customer's needs.

With vast consumer demand and intent experience, we build deeper connections between brands and consumers through powerful, effective, data-rich and engaging consumer demand marketing.

Let's take the complication out of marketing strategy and implementation and gain maximum results for your brand today.

Our solutions

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Solutions tailored to your business

We take a unique approach to marketing, with holistic or modular services all underpinned by real-time data.

  • Consumer demand strategy
  • Audience needs profiling
  • Performance marketing
  • Owned asset optimisation
  • Content strategy and planning
  • Consulting, education and mentoring

With vast experience in:

We have successfully worked with a number of local and global brands within the following industries:

  • Health and pharmaceuticals
  • Retail / e-commerce
  • Automotive
  • Finance
  • Insurance
  • Higher education
  • FMCG
  • Pet
  • Technology

What we are super proud of

We are some fabulously smart, charismatic and nerdy individuals with some amazing things we'd like to share:

Blog

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Shaun & Patrick – A new 'Link' in the consumer demand team

We are excited to announce our newest team member Patrick Espiritu; A young, passionate and politely-mannered marketing graduate. Patrick started at Shaun Polidano Consulting as our shiny and new marketing assistant.

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The four truths of consumer intent

Last week we defined consumer intent and learned that understanding what motivates people is the key to winning more hearts, minds and dollars. This week we’ll dive a little deeper and explore the four truths of consumer intent. Truths that provide brands with the toolkit to better engage with their customers and grow their business.

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Detail-rich consumer journeys powered by intent

So far we have learnt that intent data can help brands unlock motivations and moments. Today we will use intent data to create a fully formed, detail-rich journeys to drive business growth.

Brands who we have worked with to become consumer demand powerhouses

Case Studies

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Ford Australia Ranger Raptor Teaser Launch

Saturday, 16th Oct

6,000 enquiries at a CPA of $0.66 AUD

“The insights he derives from his ability to read audiences has led to an Effie and MFA winning campaign briefs and executions”

David Noonan – Marketing Communications Manager, Ford Australia
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Ford Australia Brand Sentiment

Thursday, 28th Oct

149% uplift in brand favourability

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