Shaun Polidano Consulting creates data-backed marketing solutions that drive business growth and foster long-term customer loyalty.
The SP Consulting Snapshot helps level up your current audience segmentation by identifying the wants and needs of your consumers.
It’s our differentiator in the crowded advertising agency and consultancy market. The Snapshot is a strategic project of work that is underpinned by our prime directive:
“Mastering consumer behaviour is the key to capturing attention, building brand loyalty and driving sales through media and marketing”
Everything we do starts here.
With a delivery of precise and actionable business and marketing intelligence that will grow your business.
At SP Consulting, we break down our media and marketing services into three distinct categories:
Experience is about stress testing your site, creative, product, services and content. This provides transparency across what is currently working and where the opportunities are to create more robust digital marketing, product and data foundations.
The services that we offer:
Action is the continual management of your media and marketing campaign. SP Consulting's vast experience and knowledge allow us to identify new opportunities and adapt quickly, revising actions to improve results and capitalise on success.
The services that we offer:
Action is the continual management of your media and marketing campaign. SP Consulting's vast experience and knowledge allow us to identify new opportunities and adapt quickly, revising actions to improve results and capitalise on success.
The services that we offer:
92% increase in SEO traffic through audience-centric content and service pages
We've generated an additional $100K in bookings in just two months.
With no yearly budget increases, Advara HeartCare’s SEM campaigns are 2x more effective and efficient than they were in 2023.
6,000 direct enquiries in 24 hours with a CPA of $0.66 AUD.
A 233% increase in brand awareness with a 10% conversion rate
Choosing SP Consulting is the right decision as we live and breathe transparency at all costs, accountability and playfulness. Speaking of playfulness, here are some fun truths about me:
Audi’s naming blunder proves that clarity sells — before making drastic changes, brands should stress test their strategy to refine what works
Have you ever been in a relationship where everything seemed perfect at first, but slowly, red flags started popping up? Being a gay man, I have experienced a few of these, and they are never fun to deal with.
How am I translating my dating life to Google? Well, recent revelations during the DOJ hearings in the USA and leaked documents have painted Google as that classic lousy boyfriend: Promising the world but breaking trust and delivering heartache.
Let's discuss what has gone wrong in our marketing relationship with Google and how to regain control.
It's true. Brands that only rely on performance-oriented marketing can hit a growth plateau. This is where previously successful strategies become inefficient and return on ad spend (ROAS) falls. While we love performance marketing at Shaun Polidano Consulting, it shouldn't be the only channel you rely on for growth.
Last week we defined consumer intent and learned that understanding what motivates people is the key to winning more hearts, minds and dollars. This week we’ll dive a little deeper and explore the four truths of consumer intent. Truths that provide brands with the toolkit to better engage with their customers and grow their business.