The new and improved Mercer Super experience
Mercer Super is one of Australia's leading corporate superannuation funds. Mercer Super uses its global expertise and local presence with over 1,300 investment managers to deliver solid and sustainable returns that its members can count on.
Challenge:
Economic pressures have caused customers to focus more on the cheapest fees rather than considering value, loyalty, and long-term financial health.
The complexity of financial products often confuses customers, eroding their brand loyalty and diminishing their financial confidence. This results in negative experiences, leading customers to seek quick, inexpensive solutions.
Solutions:
Our Action-based services achieved a 465% ROI for Mercer Super by designing a targeted, member-based ‘superannuation contribution campaign’, increasing funds under management by $20 million.
Through our Snapshot + Action-based services, SP Consulting completed in-depth research, enabling the creation of 16 engaging service and information pages on high-search topics.
Results:
- 92% increase in SEO traffic.
- Reduction in helpline calls.
- Stabilisation of the existing member base.
- Acquisition of 200,000 new members.
