Case Studies

Ford Australia Ranger Raptor Teaser Launch

6,000 direct enquiries in 24 hours with a CPA of $0.66 AUD.

2019 ford ranger raptor im test

Challenge:

After developing the ultimate performance truck, the Ford Ranger Raptor, Ford needed to capture more market share against its direct competitors.

Solutions:

Through our Snapshot and Experience services, Ford created a teaser trailer and bespoke landing page to become the number one digital destination globally for Ranger Raptor content. Allowing Ford Australia to own the conversation online.

Results:

  • 84% of all traffic to the landing page was from SEO traffic.

  • $18K saving in SEM budget due to optimising for SERP 1 for brand and generic keywords.

  • Generated 126 backlinks from leading car review sites establishing the Australian page as the source of truth to report on the Ford Ranger Raptor.

Shaun has a researcher-solution mentality.

Shaun’s insights, which he derived from his ability to read audiences, not only achieved outstanding results for our campaign but also led to an Australian Effie and Media Federation Award.

David Noonan | Marketing Communications Manager

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