Challenge:
After developing the ultimate performance truck, the Ford Ranger Raptor, Ford needed to capture more market share against its direct competitors.
Solutions:
Through our Snapshot and Experience services, Ford created a teaser trailer and bespoke landing page to become the number one digital destination globally for Ranger Raptor content. Allowing Ford Australia to own the conversation online.
Results:
- 84% of all traffic to the landing page was from SEO traffic.
- $18K saving in SEM budget due to optimising for SERP 1 for brand and generic keywords.
- Generated 126 backlinks from leading car review sites establishing the Australian page as the source of truth to report on the Ford Ranger Raptor.
