Challenge:
A reliance on third-party affiliate sites and booking agents led to a concerning dip in website-direct bookings, resulting in a loss of revenue for the property. Additionally, there was no targeted media or marketing focus on two key audiences, resulting in missed opportunities.
Solutions:
The Snapshot project added actionable marketing intelligence to well-known – and highly profitable - Daydream Island target audiences.
Powered by Snapshot, our Experience and Action work created a much easier experience for holidaymakers to book on-site. At the same time, new offers and content were developed to increase bookings directly through the search.
Results:
- SEO traffic and bookings successfully increased by 15%.
- Hygiene content such as “How to travel to Daydream Island” has successfully taken bookings and traffic away from an affiliate booking provider.
- Creating a Family Package Offer has instantly driven an additional $100K in bookings in just two months.
