Case Studies

Advara HeartCare - Becoming Australia's Leading Cardiology Provider

With no yearly budget increases, Advara HeartCare’s SEM campaigns are 2x more effective and efficient than they were in 2023.

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Challenge:

As Australia’s leading cardiology provider, Advara HeartCare wanted to elevate its online presence for customers and establish the brand as the first and only choice for referrers. SP Consulting researched to understand the wants and needs of both demographics.

Solution:

Through our Snapshot, Experience and Action-based services, SP Consulting was able to bring focus and attention to two critical areas that the site needed to drive brand growth and deliver patient bookings and GP referral forms.

They were engaging yet simple Heart Tests, Doctors, and Location landing pages designed with mobile accessibility, SEO, and CTAs in mind.

Results:

  • SEO traffic continues to grow with an average yearly increase of 17%.
  • Advara HeartCare currently averages 16,000 monthly visits and has a 7% conversion rate (Patient and GP referral forms).
  • With no yearly budget increases, Advara HeartCare’s SEM campaigns are 2x more effective and efficient than they were in 2023.

Shaun is performance-focused, collaborative, transparent and a trustworthy marketing consultant.

Partnering with Shaun feels like having an extension of our small marketing team. His collaborative approach helps us pivot campaigns, introduce new ideas, and continuously optimise for the best SEO and SEM results.

Holly Speerin, Head of Brand & Marketing

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